Have you ever tried signing up on a website and ended up chasing your tail. Here is one from one of the security experts. Recently I tried signing up at sophos.com. I filled out the biref request form and clicked the continue button. I then got the following screen

Yea me! I then logged into my email account and did find the email (as promised by spohos)

I clicked the link and got the webpage with the following message

I was like...duhhh.."Already Activated?"....mmmm..maybe I needed some sleep, I thought to myself. Ok then...I then tried to login and got this

NOT ACTIVATED? .. are you kidding me? You just told me that the email address was "ALREADY ACTIVATED"... this is rather confusing. I tried for several minutes trying to re-activate the email and got the same message. I then tried creating another account with a different email address, same thing.
ALL DEVELOPERS OUT THERE, THIS IS HOW A COMPANY CAN LOOSE CUSTOMERS AND MOST IMPORTANTLY, THIS IS SOOOO NOT HOW IT SHOULD BE DONE.
Communication with the end-user is key. As for sophos, they need Bill Scott on their team.